Rapid Recon is the incumbent for franchise groups — and priced like it. Lotly Recon does the recon tracking an independent lot needs for $199 a month, month-to-month, with a demo you can try today without a sales call.
What each is, who it's for, and what it costs. Rapid Recon details reflect what they and the software review sites publish; we don't guess at features they don't advertise.
| Lotly Recon | Rapid Recon | |
|---|---|---|
| Price | $199/month | $750+/month (quote-based) |
| Contract | Month-to-month | Annual agreements are typical |
| Built for | Independent dealers, 1–5 rooftops | Franchise groups and large operations |
| Setup | 24–48 hours, $25 one-time | Enterprise onboarding |
| Recon workflow tracking | ✓ | ✓ |
| Time-in-stage & bottleneck analytics | ✓ | ✓ |
| Work orders with notifications | ✓ | ✓ |
| Stalled-vehicle alerts | ✓ | ✓ |
| NHTSA recall check on every VIN | ✓ | Not advertised |
| Market pricing comparisons | ✓ | Not advertised |
| Mobile app with VIN scanner | ✓ | ✓ |
| Facebook Marketplace posting (Pulse) | Available, sold separately | — |
| Free demo without a sales call | ✓ | — |
You run an independent lot (or a handful of them), you want your detail guy and your mechanic to actually use the tool, and $750 a month for recon software is not a number you can say out loud. You want to try it before you talk to anyone.
You're a franchise group with a dedicated recon manager, dozens of vendors and enterprise procurement, and the budget matches. It is the incumbent for a reason — it's just built for a bigger operation than most independents run.
Intake, mechanical, body, detail, photos, pricing — one board that shows where every vehicle stands and how long it has sat there.
Assign a task to your detail guy or your body shop; they get notified, you get the update. No group text.
Days-in-stage for every step, so you fix the real bottleneck. One dealer found detail, not parts, was eating their cycle time.
A car past its threshold pings the right person by email and push. Two-week surprises stop happening.
Every VIN is checked on intake against the federal recall database, with the remedy attached.
Add Pulse, sold separately, to post your front-line inventory to Facebook Marketplace with AI descriptions.
For an independent dealer, yes: intake, work orders, time-in-stage tracking, stalled-vehicle alerts, vendor tracking, a mobile app with a VIN scanner, and reporting. What you won't find is the enterprise layer — multi-rooftop procurement workflows built for franchise groups — because our customers don't need it.
Lotly Recon is $199/month with DMS sync, unlimited users and analytics. Rapid Recon is quote-based and generally reported at $750+ per month. Over a year that's roughly $6,600 in difference for a single store.
Yes. During setup we import your active inventory via CSV, your DMS or your inventory feed, and configure your workflow stages to match what you run today. Onboarding takes 1–3 days, and it comes straight from the owner.
It's month-to-month; cancel any time and we'll help you export. But the reason dealers stay is the one thing that matters: the people on the lot use it. Try the demo with your own process in mind.
The long-form comparison.
Carketa, ReconCloud, ReconRelay, DealerCenter and Lotly, with pricing.
The case, with numbers.
The full product tour, ROI calculator and pricing.
Full demo, no credit card, no sales call. If it isn't the right fit, you'll know in ten minutes.