Pricing

Pricing that doesn't need an asterisk.

One flat price per product. No contracts, cancel anytime. One-time setup: $25 for Recon. Pulse has no setup fee.

Reconditioning & inventory

$199/mo

Unlimited users. For comparison, Cartuul lists $400–$800/mo and Rapid Recon is generally quoted at $750+/mo.

Everything you need to run recon — DMS sync, market analysis, and unlimited users.

Inventory tracking & recon workflows
Stalled-vehicle alerts & NHTSA recall checks
Live market pricing & delivery calendar
DMS integration & unlimited team members

Sign up now Book a demo See Recon features

Marketplace posting · Starter

$99/mo

Pay yearly and get two months free: $990/yr.

For lots posting a few cars a day. 7-day free trial, no card required.

125 posts a month
Bulk inventory sync
AI descriptions & Chrome extension

Start free trial See Pulse features

Most popular for 30–150 car lots Pulse

Marketplace posting · Unlimited

$199/mo

Pay yearly and get two months free: $1,990/yr.

For lots where the whole sales team posts. 7-day free trial, no card required.

Unlimited posts
Unlimited staff
Everything in Starter

Start free trial See Pulse features

Checkout and billing by Stripe · we don't sell your inventory data, and you can export or delete it anytime. How we handle your data

Multi-location group? Talk to sales for volume pricing across rooftops.

How we compare

More of what you need, for less than the alternatives.

Here's how Lotly stacks up against the tools independent dealers actually shop — recon software and Marketplace posters. One flat price, no quotes, no annual contracts.

Recon vs. other recon tools for independent dealers

Swipe to compare all columns

	RECOMMENDED Lotly Recon$199/mo	CarketaCustom quote	Cartuul$400–$800/mo	Spreadsheets& whiteboards
Transparent flat pricing	check	Quote only	Published, + $1,500 Pro setup	Free, but manual
No annual contract	check	Varies	Varies	—
Up and running	1–3 days	Days–weeks	Days–weeks	—
Recon workflow & task tracking	check	check	check	Manual
Stalled-vehicle alerts	check	check	Some	close
Automated NHTSA recall checks	check	close	close	close
Live market pricing built in	check	Add-on	close	close
Delivery calendar	check	close	close	close
Mobile VIN scanner app	check	check	check	close
Unlimited users included	check	Per seat	Per seat	—
Marketplace posting (via Pulse)	check	close	close	close
Built for independent dealers	check	check	check	—
	Sign up now

Comparison reflects publicly listed capabilities and typical plan structures as of 2026 and is provided for general guidance — features and pricing vary, so confirm current details with each vendor. Carketa and Cartuul are trademarks of their respective owners. Lotly vs Cartuul, side by side

Pulse vs. posting it yourself

Swipe to compare all columns

	FROM $99/MO Lotly PulseMinutes	ShiftlySubscription	BlipSubscription	Posting by handStaff hours
Post each vehicle in under a minute	check	check	check	Minutes+
AI-written descriptions	check	Basic	Basic	close
AI photo filtering	check	close	close	close
Inventory sync (AutoTrader / CarGurus / DMS)	check	Some	Some	close
Smart scheduling for peak hours	check	Basic	Basic	close
Posts natively — low flag risk	check	Varies	Varies	check
Lead & attribution tracking	check	close	close	close
No per-post labor	check	check	check	close
Typical monthly cost	From $99	Subscription	Subscription	Staff time
	Start free trial

Comparison is a general guide to common approaches for posting dealer inventory to Facebook Marketplace; capabilities of third-party tools and services vary. Shiftly and Blip are trademarks of their respective owners. Facebook and Marketplace are trademarks of Meta Platforms, Inc.

Questions

Common questions before you switch.

Everything dealers usually ask before booking a demo.

Onboarding takes 1–3 days, and it comes straight from the owner, not a support queue or an "implementation specialist." We bring your cars in from your DMS, a CSV or VIN scans, set up your recon workflow, and walk your team through it.

No. Every Lotly product is month-to-month — cancel anytime, no early termination fees. The only fee outside your monthly price is a one-time $25 setup fee for Recon (refundable within 7 days). Pulse has no setup fee.

Yes, on Pulse: pay yearly and get two months free. Starter is $990/yr instead of $1,188, and Unlimited is $1,990/yr instead of $2,388. Pick Yearly on the Billing page when you subscribe. For Recon, call us if you'd like to prepay a year.

Yes. Recon and Pulse both import from any DMS that can export your inventory, plus AutoTrader and CarGurus feeds. If you already use Lotly Recon, Recon and Pulse share inventory automatically — nothing to re-enter.

Start wherever it hurts most — Recon for the shop or Pulse for marketplace posting. Add the other whenever you're ready.

Recon and Pulse cover multiple locations under one account. Multi-location groups get volume pricing — reach out and we'll work out a number that makes sense for your rooftops.

A real person in West Michigan, not a ticket queue. Every plan includes support — call, text, or email and you'll hear back from someone who actually knows the product.

Start with one product, or run the whole shop on Lotly.

No contracts, no sales games — take a look and see if it fits your store.

Sign up for Recon Book a demo