Lotly Recon
Everything dealers ask before switching to Lotly Recon — pricing, integrations, recon strategy, and more. Don't see yours? Email [email protected]; we answer every message personally.
Lotly Recon is dealership reconditioning and inventory management software built for independent auto dealers. It tracks every vehicle from acquisition through frontline-ready, coordinates your service and detail teams, monitors cycle time, and reduces holding costs. We're headquartered in Holland, MI and serve dealerships nationwide.
Frontline-ready means a vehicle has completed every reconditioning step — mechanical inspection, repairs, detail, photography, pricing — and is fully prepared for sale. Lotly Recon uses a clear frontline-ready checklist so nothing slips through the cracks, which means fewer customer complaints and faster turn times.
Yes. Book a demo and walk through the full platform with sample inventory before committing. No credit card required.
Onboarding takes 1–3 days, and it comes straight from the owner. The $25 one-time setup fee covers white-glove configuration: importing your active inventory, configuring your recon workflow stages, training your team, and connecting any optional integrations.
Lotly Recon is $199/month, with DMS sync, unlimited users and analytics included. There is a $25 one-time setup fee. See pricing.
No. All plans are month-to-month. You can cancel anytime — we'll help you export your data on the way out.
The $10/month per additional dealership integration fee on Recon covers data sync with platforms like CarGurus, Cars.com, AutoTrader, CarsForSale, and DealerCarSearch, plus SFTP feeds from your DMS. See all integrations.
The biggest wins for independent dealers come from three places: (1) eliminating handoff delays between sales, service, and detail with clear digital work orders; (2) tracking time-in-stage so stalled vehicles surface automatically; and (3) standardizing sublet vendor turnaround times.
Start by measuring where time is actually being lost. Lotly Recon's analytics surface your average days-in-stage for every step — intake, mechanical, body, detail, photography, frontline. Once you can see the bottleneck, you can fix it. The most common culprit is waiting on parts or sublet approvals, which is exactly what our stalled-vehicle alerts catch. Run your own numbers in the recon ROI calculator.
Industry benchmarks for independent used car dealers typically range from $400 to $1,200 per unit depending on inventory mix. Lotly Recon tracks recon spend per VIN and per stage, so you can compare against your own historical baseline and spot vehicles that are eating into front-end gross before they're even on the line.
Yes. Add each of your outside vendors — body shops, glass, wheel repair, audio, locksmith — and track every sublet PO with promised turnaround time, cost, and status. The system flags any vendor that consistently misses promised dates so you can renegotiate or replace.
Yes. Every VIN you intake is automatically checked against the National Highway Traffic Safety Administration's open recall database. You get instant notification of any open recalls, so you can address them before the vehicle goes frontline — protecting your customers and your liability exposure.
We sync with Frazer, AutoSoft, DealerCenter and any DMS that exports over SFTP, plus CarGurus, Cars.com, AutoTrader, CarsForSale and DealerCarSearch feeds and CSV import. See all integrations.
Yes. During setup we import your current active inventory via CSV, your existing inventory platform, or direct sync. No manual data entry required.
Yes. Our iOS and Android apps scan VIN barcodes directly with your phone's camera, auto-populate vehicle details, and let your team update recon status from anywhere on the lot.
All data is stored on U.S.-based PostgreSQL infrastructure with daily encrypted backups. You own your data and can export it at any time.
Recon includes email support at [email protected] with same-business-day response, and phone support at (616) 217-9884. Support details.
Yes. While we're headquartered in Holland, MI and have deep roots with West Michigan dealers, Lotly Recon is used by independent dealerships across the U.S. The software, integrations, and support work the same anywhere.
Lotly Automotive Solutions LLC is headquartered at 430 E 8th St #5157, Holland, MI 49423. We're a Michigan company serving Michigan dealers — though our software is used nationwide.
Most are answered once you see the platform in action. Book a free demo — no credit card required — or email [email protected].
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