Lotly Auto vs Rapid Recon: Which Recon Software is Right for Your Dealership?
Lotly Auto fits independent dealers who want recon tracking for $199/mo, one plan, with a free self-serve demo; Rapid Recon was built for large franchise groups and starts at $750+/mo. Both track recon in real time with mobile apps, custom workflows, reporting, VIN scanning and DMS integration. Lotly also includes document scanning, NHTSA recall checks and market pricing.
If you're shopping for reconditioning software, you've probably come across Rapid Recon. They're the biggest name in the space — used by over 2,400 dealerships and 40,000 users nationwide. They've earned that reputation.
But "biggest" doesn't always mean "best fit." Rapid Recon was built for large franchise operations. If you're an independent dealer running 30 to 200 vehicles a month, you might be paying for a lot more than you need.
We built Lotly Auto to give independent dealers the same recon tracking power — without the enterprise price tag. Here's an honest side-by-side comparison.
Pricing: The Biggest Difference
| Lotly Auto | Rapid Recon | |
|---|---|---|
| Price | $199/mo, one plan | $750+/mo |
| Contracts required | No | No |
| Free self-serve demo | Yes | No — requires sales call |
| Additional module costs | All included | Some modules extra |
Feature Comparison
| Feature | Lotly Auto | Rapid Recon |
|---|---|---|
| Real-time recon tracking | Yes | Yes |
| Mobile app | Yes (iOS) | Yes |
| Custom workflows | Yes | Yes |
| Analytics & reporting | Yes | Yes |
| VIN scanning | Yes | Yes |
| Document scanning | Yes | No |
| NHTSA recall checks | Yes | No |
| Market pricing analysis | Yes | No |
| DMS integration | Yes | Yes |
| Free interactive demo | Yes | No |
Who Should Choose Lotly Auto?
- Powerful recon tracking without spending $750+/month
- A tool they can try immediately — no sales calls, no demos you have to schedule
- Built-in features like recall checks and market analysis that others charge extra for
- A platform that's modern, mobile-friendly, and easy for the whole team to adopt
The Bottom Line
Lotly Auto gives you the same core recon tracking capabilities — plus extras like recall checks and market analysis — starting at a fraction of the price. No contracts, no sales calls, and a free demo you can try right now.