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Lotly vs Cartuul: flat pricing for independent dealers

Cartuul and Lotly Recon both sell recon tracking to independent lots at a flat monthly price with no long-term contract. The difference is the number: Cartuul starts at $400 a month, Lotly Recon is $199 with unlimited users.

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Side by side

Cartuul details come from cartuul.com/pricing as of October 2026. Where they don't publish something, we say so instead of guessing.

Lotly ReconCartuul LiteCartuul Pro
Price$199/month$400/month$800/month
Setup fee$25 one-time, refundable within 7 days$0$1,500 one-time
ContractMonth-to-monthNo long-term contractNo long-term contract
UsersUnlimitedNot listedNot listed
Inventory feed / DMS integrationsFrazer, AutoSoft, DealerCenter, any SFTP export, CSV1 feedUp to 3 feeds
Recon workflow & task tracking✓✓✓
Mobile VIN scanning✓✓✓
Reporting✓ days-in-stage analytics✓✓
NHTSA recall check on every VIN✓Not listedNot listed
Live market pricing✓Not listedNot listed
Parts module & external vendor portal——✓
Facebook Marketplace postingPulse, from $99/moNot listedNot listed
Try it without a sales call✓ self-serve demoDemo or callDemo or call

Cartuul also offers an Enterprise plan with custom pricing for dealer groups. Cartuul is a trademark of its owner. Confirm current details with each vendor.

Which one is right for your lot?

Choose Lotly Recon if…

You run an independent lot with 30 to 150 cars, you want your detail guy and your mechanic on it without paying per seat, and you'd rather spend $199 a month than $400–$800. You want to see it work before you talk to anyone.

Choose Cartuul if…

You need a parts module and a portal for outside vendors (Cartuul Pro), you're running 80+ cars, and the $800 a month plus $1,500 setup fits the budget.

Questions about switching

Is Cartuul cheaper than Lotly Recon?

No. Cartuul publishes flat-rate plans at $400/month (Lite) and $800/month (Pro), and Pro adds a $1,500 one-time workflow setup. Lotly Recon is $199/month with unlimited users and a $25 setup fee that's refundable within 7 days.

Do both skip the long-term contract?

Yes. Cartuul says its plans have no long-term contracts, and Lotly Recon is month-to-month — cancel anytime, no early termination fees.

Can I try Lotly Recon before I talk to anyone?

Yes. The self-serve demo needs no sales call and no credit card. Cartuul's pricing page offers a demo or a scheduled call.

Can I move my data over from Cartuul?

Yes. During setup we import your active inventory from a CSV, your DMS or your inventory feed, and set your workflow stages to match what you run today. Onboarding takes 1–3 days, and it comes straight from the owner.

See the difference for yourself

Full demo, no credit card, no sales call. If it isn't the right fit, you'll know in ten minutes.

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