Serving West Michigan from Holland, MI
From Grand Rapids to the Lakeshore, independent dealers across West Michigan trust Lotly Recon to reduce used car cycle time, track sublet vendors, automate NHTSA recall checks, and run a tighter recon operation — without the seven-figure software budget of a franchised store.
We serve independent dealerships across all of West Michigan and the Lakeshore. If you don't see your city, we probably still cover it — give us a call.
West Michigan dealers fight more rust, more body work, and more sublet repairs than dealers down south. Our sublet vendor tracking accounts for this — every PO has a promised return date and an alert if it's late.
When you call (616) 217-9884 you reach a real person in Holland — not an overseas call center. Same business day email response. We know dealer culture because we live it.
Recon is $199/month with no annual contract, and one plan includes everything. No upcharging you into an enterprise tier.
Automatic NHTSA recall checks the moment you intake a vehicle. No more surprises at the buyer's order, no more liability gaps.
iOS and Android apps with built-in VIN barcode scanning. Update recon status from the lot, the auction lane, or your supplier's parking lot.
CarGurus, Cars.com, AutoTrader, CarsForSale, DealerCarSearch, Frazer — we sync with the platforms West Michigan dealers actually run on.
Yes. Grand Rapids is one of our core service areas. We work with independent dealerships across Grand Rapids, Wyoming, Kentwood, Walker, and Grandville. Local visits and on-site setup are available within a one-hour drive of Holland.
Lotly Automotive Solutions LLC is headquartered at 430 E 8th St #5157, Holland, MI 49423. You can reach us at (616) 217-9884 or [email protected].
Deeply. Our team is from West Michigan and we've worked with dozens of independent dealers across the Lakeshore, Grand Rapids, and Kalamazoo. We understand seasonal inventory swings, salt-belt recon realities, and the no-pressure honesty that West Michigan customers expect.
Yes, for dealerships within roughly a one-hour drive of Holland (covering most of West Michigan), we offer in-person onboarding visits. For other locations we onboard remotely via screen share — typically a single 90-minute session.
The same as everywhere else: Lotly Recon is $199/month. No regional surcharges, no hidden setup costs beyond the standard $25 one-time configuration fee. See pricing.
Talk to a real person in Holland. We'll show you the platform, answer your questions, and help you decide if it's a fit — no pressure.
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